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Blogs, SEO, Guides, Link Building
The Beginner’s Guide to Link Building—Now Updated for 2026
Going into link building with little to no idea how to do it properly? Fortunately, this beginner's guide will help get you on the right path. Learn the basics of link building, from creating high-quality guest posts to building solid partnerships with people who can help advance your brand.
Jonas Trinidad
Mar 31, 2026 • 11 min read
Blogs, SEO, Guides
White Hat Link Building Vs. Black Hat: Know The Difference
In the "digital Wild West" of SEO, there exist two kinds of professionals. One wears a white hat and does SEO by the rules, while the other dons a black hat and does SEO as they deem fit. This updated guide will explain how they approach SEO differently and why wearing the right hat matters.
Jonas Trinidad
Mar 31, 2026 • 9 min read
Blogs, SEO, Content Marketing, Industry News, AI
Websites Are Getting 2x More AI Traffic from Gemini Than Five Months Ago. ChatGPT Is Declining.
Despite still dominating the market, ChatGPT is under threat from Gemini after a recent study found that Gemini drives twice as much traffic to websites. And to think that Google's prized model finished the previous year with a relatively weak turnout.
Rasit
Mar 31, 2026 • 6 min read
Blogs, SEO, Industry News
Google Expands Search Live to 200+ Countries, Powered by Gemini 3.1 Flash Live
Google's voice-enabled Search Live has been made available to the rest of the world following its limited release in the U.S. and India. The release also introduces a new Gemini audio and voice model designed to work with searches in non-English languages without changing settings. Learn what this new iteration of Search Live brings to the table.
Rasit
Mar 30, 2026 • 6 min read
Category
OpenAI’s Early ChatGPT Ads Are Running Ahead of Their Measurement Stack
OpenAI is far from giving up on slapping ads in its flagship chatbot, ChatGPT, as it prepares to take it up a notch next month. Carrying over the impact of the first wave of ads, the company plans to streamline ad transactions by partnering with ad tech firms. However, proving that the ads are having a noticeable effect remains a struggle.
Rasit
Mar 26, 2026 • 11 min read
Blogs, Content, AI
Google Search Is Starting to Rewrite News Headlines With AI
A recent report about Google regenerating news headlines using AI has editorial teams concerned for the integrity of their news reports. Complaints against AI-generated headlines include sounding flatter and more clickbait-y. This has long-term implications, especially in the relationship between reporter and reader.
Rasit
Mar 26, 2026 • 11 min read
Blogs, Digital Marketing, Industry News, AI
Google’s UCP Update Pushes Agent Shopping Further Into Real Ecommerce
A new update to Google's Universal Commerce Protocol (UCP) seeks to organize and integrate the mess that defines modern e-commerce. It introduces a range of new features, from adding multiple items to a single cart to easier onboarding for the merchants who'll be using it.
Rasit
Mar 26, 2026 • 9 min read
Blogs, Digital Marketing, AI
Google’s Universal Commerce Protocol Lets Users Buy Without Leaving AI Search
Google's Universal Commerce Protocol (UCP) is poised to revolutionize online shopping by allowing users to complete a purchase from AI Mode, eliminating the need to head to the online store. And just in case you may think that e-commerce brands seem like they're against it, know that they partnered with Google to make this feature a reality.
Rasit
Mar 26, 2026 • 9 min read
Blogs, SEO, Industry News, AI
AI Overviews Cut Germany’s Top Organic CTR by 59%. SISTRIX Analyzed 100 Million Keywords to Prove It.
A recent analysis of 100 million keywords in German-based search results revealed a significant drop in click-through rates (CTR) for websites. Yet, the impact on businesses varies by industry, with health and information publishers taking the brunt of it. Learn what this means for the rest of the world.
Rasit
Mar 26, 2026 • 7 min read
Blogs, SEO, Industry News
Google Rolls Out March 2026 Spam Update Globally. Here’s What It Targets and What to Watch For.
Google has rolled out the latest spam update, which will affect all languages and locations. Learn what's in store for this change in the algorithm and what websites can do right now to adapt to it.
Rasit
Mar 25, 2026 • 9 min read